How to Write Successful Fundraising Letters (The Jossey-Bass Nonprofit Guidebook Series) by Mal Warwick

Author:Mal Warwick [Warwick, Mal]
Language: eng
Format: mobi
Publisher: John Wiley and Sons
Published: 2010-01-25T14:00:00+00:00

Dashes. In writing for results, it’s often wise to use a dash—what type-setters call an em dash (about twice the width of a hyphen—technically, the width of a capital M). I use a lot of dashes when writing fundraising letters—and I don’t feel guilty in the least, no matter what Miss Forsythe might say. Dashes lend emphasis to your thoughts by setting them apart and increasing the white space that surrounds them. (The German professor you met in Chapter Two insists that dashes arrest the reader′s eye and make writing less readable, but I choose to ignore his advice on this highly personal matter of style.)

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